Strategic Media Communications
General
Program Title
Strategic Media Communications
Degree Designation
MS
Award Type
Masters
Program Level
Graduate
Instruction Mode
Online Exclusive - Asynchronous
Program Description
Every industry has a need for savvy content strategists and multi-media storytellers. The Strategic Media Communications M.S. prepares working professionals for career advancement as leaders in strategic media communications. Through theory and practice, students will hone skills in strategy and content development, analytics, ethical leadership, and diverse approaches to global strategic communication practices.
Admission Requirements
What previous degree and/or experience is required prior to admission to this program?
Bachelors Degree
Minimum undergraduate GPA for admission
2.75
Required GPA for graduation
3
Requirements
Program Learning Outcomes
Outcome
Synthesize key mass communications theories and concepts and their implications for strategic media communications.
Outcome
Articulate professional ethical principles and work ethically in pursuit of truth, accuracy, and fairness.
Outcome
Demonstrate understanding of issues related to communication in a diverse and global society.
Outcome
Evaluate media products, content, and placement.
Outcome
Design and conduct primary research to develop and implement strategic media communications strategies.
Outcome
Apply the principles of design in digital image/layout and Web design software to create professional work.
Outcome
Engage in strategic media communications strategy development, implementation, and evaluation.
Degree Maps
Major Code
8157
Program Code
1701