Hospitality and Tourism Marketing
General
Prefix
HTSM
Course Number
397
Course Level
Undergraduate
Department/Unit(s)
College/School
Herberger Business School
Description
An applied course designed to explore how the tourism product is distributed to the consumer. Will develop the student's awareness of the tourism industry's channels of distribution, their inter-relationships and means for effective utilization by both distributors and consumer.
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Identify characteristics of hospitality and tourism (services) marketing.
Outcome
Develop strategies and tactics for the distribution and marketing of hospitality and tourism products and services.
Outcome
Design a practical marketing plan for the distribution/sales of a hospitality/tourism product/service in a global marketplace.