Methods in Hospitality and Tourism Research

General

Prefix

HTSM

Course Number

425

Course Level

Undergraduate

Department/Unit(s)

Hospitality and Tourism

College/School

Herberger Business School

Description

Foundations of research, research design, hypothesis testing, analysis of findings, reporting and ethical issues in tourism.

Prerequisites

Credits

Credit Hours

Min

Max

Repeatable

Goals and Diversity

MN Goal Course

Cultural Diversity

Learning Outcomes

Outcome

Explain how research supports the formation of policy, marketing strategies and practices in Hospitality and Tourism.

Outcome

Describe the methods, theories and concepts common to Hospitality and Tourism research.

Outcome

Evaluate empirical research published in refereed journals.

Outcome

Design a research proposal using primary and secondary data resources.

Course Outline

Purpose and nature of hospitality and tourism research. Concepts, definitions and measures used in Hospitality and tourism research. 15% Research in state and national government offices and organizations. 10% Research examples from the hospitality sector. 10% Assessing the impacts of tourism development. 10% Planning a research investigation: research design. 10% Common data collection methods in hospitality and tourism. 15% Hospitality and tourism information sources. 10% Quantitative and qualitative statistical analysis techniques. 10% Presentation of research. 10%