Event and Convention Management

General

Prefix

HTSM

Course Number

368

Course Level

Undergraduate

Department/Unit(s)

Hospitality and Tourism

College/School

Herberger Business School

Description

A systematic analysis of the meeting, exposition, event, and convention (MEEC) industry.

Prerequisites

Credits

Credit Hours

Min

Max

Repeatable

Goals and Diversity

MN Goal Course

Cultural Diversity

Learning Outcomes

Outcome

Identify the major characteristics of the MEEC industry, including economic, social, cultural, and environmental impacts generated by events and exhibitions.

Outcome

Recognize the procedures of event/meeting planning, promotion, marketing, public relations, venue selection and on-site management.

Outcome

Apply knowledge in the design and creation of various events/projects.

Course Outline

Nature and role of MEEC in hospitality and tourism. 10% Suppliers of MEEC industry. 10% Competitive advantages and strategies in event creation. 10% Budgeting procedures and issues. 10% Event marketing and public relations. 10% Event venue selection and facility requirements. 10% Weddings, festivals and other special events. 10% Sustainable operation principles and practices. 10% Economic impact of MEEC on stakeholders. 10% The social and cultural impacts of MEEC on stakeholders. 10%