Introduction to the Cruise Line Industry

General

Prefix

HTSM

Course Number

362

Course Level

Undergraduate

Department/Unit(s)

Hospitality and Tourism

College/School

Herberger Business School

Description

The operations and management of the cruise line industry. Shipboard organization and delivery of the cruise product.

Prerequisites

Credits

Credit Hours

Min

Max

Repeatable

Goals and Diversity

MN Goal Course

Cultural Diversity

Learning Outcomes

Outcome

Explain the history and operations of the cruise lines industry.

Outcome

Describe challenges faced by the cruise line industry, and relate how the industry responds to those challenges.

Outcome

Identify and analyze examples of sustainable practices within the cruise lines industry.

Course Outline

Introduction. Definitions and history of the cruise industry. 10% The anatomy of a cruise ship. Review of the major ship builders. 10% Who cruises and why? Motivations and characteristics of marine tourists. 10% The cruise experience. Working for the cruise lines. 10% Sea and land-based operations. 10% Packaging, itineraries and excursions. 10% The geography of cruising. 10% Profiling the cruise lines. 10% Selling cruises. 10% Cruise marketing, group travel and incentives. 10%