Advanced Campaigns in Strategic Communications
General
Prefix
MCOM
Course Number
580
Course Level
Graduate
Department/Unit(s)
College/School
College of Liberal Arts
Description
Case-study analysis of strategic communications and practice in contemporary society. Students develop an advanced comprehensive campaign for a real-world client.
Credits
Min
3
Max
3
Repeatable
No
Goals and Diversity
MN Goal Course
No
Cultural Diversity
No
Learning Outcomes
Outcome
Use relevant consumer, market, product and competitive research in an advertising campaign.
Outcome
Identify and apply knowledge of market segmentation, target marketing and brand positioning in the advertising process.
Outcome
Analyze and evaluate the role that legacy and digital media play in the advertising process.
Outcome
Implement strategies and techniques for real-world campaigns.
Outcome
Apply case-study analysis methodology to various advertising contexts.
Outcome
Work effectively as a member of a collaborative team.
Outcome
Effectively communicate ideas, analysis and argument through written reports and verbal presentations.
Course Outline
Course Outline
Dependencies
Programs
MCOM580
is a
completion requirement
for: