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MCOM 415. Advanced Audio Production

Credits: 4 View Details
Description: Production of educational and commercial radio programs. Broadcast theory. Multi-channel applications.
Prerequisites: MCOM 207 and MCOM 315 or permission of the instructor
Semester Offered: Spring


MCOM 420. Studio TV Production

Credits: 4 View Details
Description: Studio and field television production, planning, producing and editing. Creative, technical, aesthetic principles, strategies and processes.
Prerequisites: MCOM 200 and MCOM 207 and MCOM 320, or permission of instructor
Semester Offered: Fall


MCOM 440. Broadcast and Online Journalism Reporting

Credits: View Details
Description: Writing and reporting news and sports video-based stories for broadcast and online. Hands-on practice with campus media outlets.
Prerequisites: MCOM 200 and MCOM 203 and MCOM 207 and MCOM 340
Semester Offered: Spring


MCOM 444. Internship in Mass Communications

Credits: 1-3 View Details
Description: Department approved and directed field experience with approved mass media agency. Learning contract required. May repeat up to 3 credits.
Prerequisites: MCOM 200
Semester Offered: DEMAND


MCOM 480. Strategic Cases and Campaigns in Advertising

Credits: View Details
Description: Case-study analysis of advertising strategies and practice in contemporary society. Students develop a comprehensive advertising campaign for a real-world client.
Prerequisites: MCOM 200 and MCOM 260 and MCOM 360
Semester Offered:
  • Fall
  • Spring


MCOM 485. Strategic Cases and Campaigns in Public Relations

Credits: View Details
Description: Case-study analysis of public relations strategies and practice in contemporary society. Students develop a comprehensive public relations campaign for a real-world client.
Prerequisites: MCOM 200, MCOM 260, MCOM 360
Semester Offered:
  • Fall
  • Spring


MCOM 495. Capstone

Credits: View Details
Description: Team-produced projects in real-world media settings and situations, including journalism, radio, television and strategic communications projects.
Prerequisites: Senior standing.
Semester Offered:
  • Fall
  • Spring


MCOM 498. Professional Portfolio

Credits: View Details
Description: Creation of a mass media portfolio appropriate for the mass media professions. Strategies for job hunting and long-term career success.
Prerequisites: Senior standing and Mass Comm majors only
Semester Offered:
  • Fall
  • Spring


MCOM 580. Strategic Cases and Campaigns in Advertising

Credits: View Details
Description: Case-study analysis of advertising strategies and practices in contemporary society. Students develop a comprehensive advertising campaign for a real-world client.
Semester Offered:
  • Fall
  • Spring


MCOM 585. Strategic Cases and Campaigns in Public Relations

Credits: View Details
Description: Case-study analysis of public relations strategies and practice in contemporary society. Students develop a comprehensive public relations campaign for a real-world client.
Semester Offered:
  • Fall
  • Spring


MCOM 600. Special Problems

Credits: 1-3 View Details
Description: Independent study for advanced students wishing to work out a special problem in the major area of concentration.
Semester Offered:
  • Fall
  • Spring
  • Summer


MCOM 601. Communication Theory

Credits: 3 View Details
Description: Theories and research approaches in the study of mass media messages and their impact on audiences.
Semester Offered: Fall


MCOM 603. Seminar in Mass Communications (Topical)

Credits: 1-3 View Details
Description: Seminar presentations on topics in mass communications (example: new technology or regulation).
Semester Offered: DEMAND


MCOM 604. Readings in Mass Communications

Credits: 1-3 View Details
Description: A topic in mass communications. Oral and written reporting of readings. May be repeated with a different topic to a max. of 6 credits.
Semester Offered: DEMAND


MCOM 605. Ethics and Critical Analysis of Mass Media

Credits: 3 View Details
Description: Advanced analysis of the values, principles, processes and critical paradigms commonly used for ethical decision making. Critiquing mass mediated culture.
Semester Offered: Spring


MCOM 621. Advanced Advertising Theories and Practices

Credits: 3 View Details
Description: Indepth analysis of major theories and methods of advertising, brand development and agency processes.
Semester Offered: Spring


MCOM 625. Seminar: Public Opinion and Communication

Credits: 3 View Details
Description: Theories in communication, public opinion and attitudinal changes; research findings on communication, opinion and persuasion; methods and methodological problems and application of research methods.
Prerequisites: COMM 601
Semester Offered: DEMAND


MCOM 630. Seminar in International Mass Communications

Credits: 3 View Details
Description: Problems and issues involved in global communication. Media freedom. International broadcasting politics of free flow of information. Transnational advertising.
Semester Offered: Spring


MCOM 632. Advanced Research Methods in Mass Communication

Credits: 3 View Details
Description: Methodologies of mass communication research, both quantitative and qualitative. Prior knowledge of basic research methods is required.
Semester Offered: Spring


MCOM 633. Qualitative and Critical Research Methods

Credits: 3 View Details
Description: Advanced critical and qualitative research methodologies.
Semester Offered: Fall


MCOM 634. Advanced Public Relations Theories and Practices

Credits: 3 View Details
Description: Public relations theories, campaign design and evaluation, and ethical considerations.
Semester Offered: Spring


MCOM 635. Mass Communication Seminar in Media Convergence

Credits: 3 View Details
Description: Theoretical and professional issues of media convergence and their impacts on journalistic practices media industries and society.
Semester Offered: Fall


MCOM 646. Diversity Issues in Mass Media

Credits: 3 View Details
Description: Institutional diversity issues, such as major media hiring practices, and content issues, such as stereotyping.
Semester Offered: DEMAND


MCOM 652. Strategic Communications Design

Credits: 3 View Details
Description: Principles and applications of graphic design for television, advertising, PR and related areas of mass communications using digital imaging and design software.
Semester Offered: Fall


MCOM 670. Public Health Communication

Credits: 3 View Details
Description: Communication issues, theories, and research in public health.
Semester Offered: DEMAND






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