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MCOM 385. Strategic Communications Advanced Creatives

Credits: 3
Department: Mass Communications
Description: Creative elements of advertising copywriting, research, layout and design, and development of creative advertising messages in strategic communications settings.
Prerequisites: MCOM 200 and MCOM 207 and MCOM 365 or instructor permission.
Semester Offered: DEMAND
Grading Method: ABCDF

Student Learning Outcomes

1. Demonstrate appropriate research methodologies and data interpretation in determining an assigned product's competitive environment, target audience, single-minded proposition with its substantiation, and desired brand image through the creation of a creative brief.
2. Demonstrate the ability to successfully integrate the creative brief into multiple campaign-based creative executions in print and broadcast media, as well as demonstrate an advanced understanding of the marriage of copy and visual as appropriate to print, broadcast, and online media.
3. Demonstrate the ability to successfully integrate the creative brief into multiple campaign-based creative executions in new media (performance/ambient/social), as well as demonstrate an understanding of both the individualized nature of various new media vehicles and their synergistic possibilities.






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