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MKTG 420. Electronic Marketing

Credits: 3
Department: Marketing
Description: Identifying marketing opportunities on the Internet; creating on-line marketing programs; electronic advertising, retailing and commerce.
Prerequisites: MKTG 220
Semester Offered:
  • Fall
  • Spring
Grading Method: ABCDF

Student Learning Outcomes

1. Define and relate key core marketing concepts to an e-commerce context.
2. Learn to describe and identify marketing opportunities, including advantages and disadvantages, regarding using the Internet for promotions, distribution and retailing.
3. To prepare an on-line marketing program and roll-out plan for a given website.
4. Compare and combine website design tools and techniques using core marketing concepts as the framework for successful website design.
5. Describe and relate e-commerce success factors to real world situations.

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