University Catalog

Marketing

Chairperson:  Dennis Bristow
Address: 462 Centennial Hall
Phone: 320.308.2057
Email: mkbl@stcloudstate.edu
Website: www.stcloudstate.edu/mkbl

BS in Marketing (27 credits)


Admission Requirements

Notes

  • Only students admitted to a business major or minor program and who have completed 60 semester credits (junior standing) may enroll in 300 and 400 level courses. Department permission required for all other students.
  • See Pre-Business Advising Office for communication electives.

Program Requirements

Upper Division Business Core: These courses taken after admittance to a major: FIRE 371, IS 340, MGMT 301, MGMT 383, MGMT 497, MKTG 320, MKTG 333 (or other approved communication elective), PHIL 484. Marketing Major Required Courses (21 credits): MKTG 321, MKTG 322, MKTG 402, MKTG 403, MKTG 404, MKTG 415, BLAW 433.

Electives

Marketing Major Electives Select 2 of the following (6 credits): MKTG 344 or 444, 411, 413, 414, 416, 419, 420, 425, 426, 429, 498. With approval of adviser, 3 credits of non-MKTG courses may be used as part of the 6 elective credits. Up to 3 credits for MKTG 344 or MKTG 444 may be used as elective credits.

Students fulfill the University's Upper Division Writing Requirement by successfully completing MKTG 404.


Minor in Marketing-BES (24 credits)


Admission Requirements

  • GPA: 2.65
  • Admitted to a major

Notes

  • Non-business majors who elect to minor in business may take no more than 30 credits of their total university work in the Herberger Business School.
  • Only students admitted to a business major or minor program and who have completed 60 semester credits (junior standing) may enroll in 300 and 400 level courses. Department permission required for all other students.

Program Requirements

ACCT 291; BLAW 235; MGMT 301; MKTG 320.

Electives

12 elective credits from 300/400 level MKTG or BLAW courses in consultation with advisor.

Minor in Marketing: Business Majors (15 credits)


Admission Requirements

  • GPA: 2.65
  • Admitted to a major

Notes

  • Only students admitted to a business major or minor program and who have completed 60 semester credits (junior standing) may enroll in 300 and 400 level courses. Department permission required for all other students.

Program Requirements

MKTG 321, MKTG 322.

Electives

9 credits from 300/400 level MKTG or BLAW courses in consultation with advisor.

Minor in Marketing: Non-Business Majors (24 credits)


Admission Requirements

  • GPA: 2.65
  • Admitted to a major

Notes

  • Non-business majors who elect to minor in business may take no more than 30 credits of their total university work in the Herberger Business School.
  • Only students admitted to a business major or minor program and who have completed 60 semester credits (junior standing) may enroll in 300 and 400 level courses. Department permission required for all other students.

Program Requirements

ACCT 291; BLAW 235; MGMT 301; MKTG 320.

Electives

12 elective credits from 300/400 level MKTG or BLAW courses in consultation with advisor.

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