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MKTG 419. Marketing of Services

Credits: 3
Department: Marketing
Description: Marketing profit and non-profit services. Differences between services and physical goods. Internal and external marketing issues.
Prerequisites: MKTG 220
Semester Offered:
  • Fall
  • Spring
  • Summer
Grading Method: ABCDF

Student Learning Outcomes

1. Recognize and explain similarities and differences involved in marketing products and services.
2. Understand, critique and compare tools used by managers to design innovative service strategies and apply those tools to service contexts.
3. "Practice the use of a ""customer orientation"" in the design and implementation of service marketing activities. "
4. Understand and evaluate the effectiveness of internal marketing in organizations.
5. Define the role of employee in service activities and develop ways to assess their performance.

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