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MKTG 333. Business Communication Strategies

Credits: 3
Department: Marketing
Description: Advanced business report writing; analysis and interpretation of business communications.
Semester Offered:
  • Fall
  • Spring
  • Summer
Grading Method: ABCDF

Student Learning Outcomes

1. Define communication and describe the main purpose for communication in business.
2. Explain the objective of the communication process.
3. Identify factors affecting group and team communications and discuss aspects of effective meeting management.
4. Write effective persuasive requests and persuasive messages within an organization.
5. Identify the purpose of the message and the appropriate channel.
6. Apply techniques for adapting messages to the audience, including strategies for communicating ethically and responsibly.
7. Select and apply the appropriate message outline (deductive or inductive) for developing messages to achieve the desired response.
8. Apply techniques for developing effective sentences and unified and coherent paragraphs.
9. Prepare visually appealing documents that grab the receiver's attention and increase comprehension.
10. Revise and proofread a message for content, organization, and style; mechanics; and format and layout.

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