University Catalog

Print Page

MKTG 220. Introduction to Marketing

Credits: 3
Department: Marketing
Description: Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces.
Semester Offered:
  • Fall
  • Spring
  • Summer
Grading Method:

Student Learning Outcomes

1. Define, explain and use basic marketing terms and concepts.
2. Analyze the environment in which marketing management occurs, including the socio-cultural, economic, competitive, technological, and legal/political environments.
3. Explain the process of consumer and business-to-business buyer behavior and environmental influences on buyer behavior.
4. Identify the role of marketing research and marketing information systems in providing information to marketing managers.
5. Identify and interpret marketing strategies in the areas of a) market segmentation, b) positioning, c) product management, including branding, packaging, and support services, d) pricing, c) distribution, and d) advertising, public relations, sales and sales promotion and social media.
6. Identify business issues and problems in the global environment and value the importance of cross-cultural understanding in global markets.
7. Identify and give examples of professional ethical and social responsibilities to organizations and society.
8. Develop and apply skills to analyze and evaluate various components of the Marketing discipline through written projects or papers.

The contents in this catalog and other university publications, policies, fees, bulletins or announcements are subject to change without notice and do not constitute an irrevocable contract between any student and St. Cloud State University.