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MCOM 146. American Television and Cultural Diversity (Diversity)

Credits: 3 View Details
Description: The relationship between TV and society focusing on how American TV treats society's various cultures.
Semester Offered:
  • Fall
  • Spring
Goal Area: GOAL AREA 6: HUMANITIES AND FINE ARTS


MCOM 200. Introduction to Mass Communication

Credits: 3 View Details
Description: History, nature, functions and criticisms of mass media and their role in society.
Semester Offered:
  • Fall
  • Spring
  • Summer
Goal Area: GOAL AREA 6: HUMANITIES AND FINE ARTS


MCOM 203. Introduction to Mass Media Writing

Credits: View Details
Description: Writing in styles and formats used in journalism, broadcasting, multimedia, and strategic communications.
Prerequisites: MCOM 200
Semester Offered:
  • Fall
  • Spring


MCOM 207. Introduction to Mass Media Technology

Credits: 3 View Details
Description: Various forms of multimedia and their applications to the mass communications industry.
Semester Offered:
  • Fall
  • Spring
  • Summer


MCOM 218. Peace for Our Planet

Credits: 3 View Details
Description: Analysis of how public discourse through mass communications addresses or fails to address the root causes of war, such as racism, nationalism, religious strife, gender inequality, and extremes of wealth and poverty. Provides a context for empowered conversations through media toward finding potential peaceful solutions for such problems at the individual and systemic levels.
Semester Offered: DEMAND
Goal Area: GOAL AREA 8: GLOBAL PERSPECTIVES


MCOM 260. Introduction to Strategic Communications

Credits: View Details
Description: Essential theories and principles of public relations and advertising. Overview of public relations and advertising practices and uses in the management of business, government, institutions and organizations.
Prerequisites: MCOM 200
Semester Offered:
  • Fall
  • Spring


MCOM 275. Documentaries of the Holocaust (Diversity)

Credits: 3 View Details
Description: Study, criticism and analysis of the Holocaust documentary from a historical and analytical basis.
Semester Offered:
  • Fall
  • Spring
Goal Area: GOAL AREA 6: HUMANITIES AND FINE ARTS


MCOM 300. Mass Media Law

Credits: 3 View Details
Description: First Amendment foundation, broadcast regulation, commercial speech and copyright in historical and contemporary contexts.
Prerequisites: MCOM 200
Semester Offered:
  • Fall
  • Spring


MCOM 315. Introduction to Radio and Vocal Performance

Credits: View Details
Description: Operations and organization of the radio industry with hands-on training with radio equipment and audio production software. Vocal performance techniques for radio and television.
Prerequisites: MCOM 207 or permission of the instructor.
Semester Offered: Fall


MCOM 320. Introduction to Television and Multimedia Production

Credits: View Details
Description: Television and multimedia production practices and techniques, including hands-on training of various equipment and software applications to create multiple projects.
Corequisites: MCOM 200 and MCOM 207, or Permission of instructor
Semester Offered:
  • Fall
  • Spring


MCOM 325. Remote Multimedia Production

Credits: 4 View Details
Description: Studio and location production. Editing of news and public affairs programming.
Prerequisites: MCOM 200 and MCOM 207 and MCOM 320, or permission of instructor.
Semester Offered:
  • Fall
  • Spring


MCOM 330. Multimedia Storytelling

Credits: 3 View Details
Description: Theory, principles and hands-on practice of multimedia storytelling in Mass Communications.
Prerequisites: MCOM 200 and MCOM 203 and MCOM 207.
Semester Offered:
  • Fall
  • Spring


MCOM 335. Motion Graphics and Video Effects

Credits: 3 View Details
Description: Principles, methods, and techniques of advanced digital video editing.
Semester Offered: Spring


MCOM 338. Multimedia Documentary Production

Credits: View Details
Description: Documentary conventions through analysis, research, and hands-on practice.
Prerequisites: MCOM 200 and MCOM 207 and MCOM 320, or permission of the instructor
Semester Offered:
  • Fall
  • Spring


MCOM 340. Introduction to Multimedia Journalism

Credits: View Details
Description: Writing and reporting of various features and hard-news journalism pieces for multimedia platforms. Hands-on experience with campus media outlets.
Prerequisites: MCOM 200 and MCOM 203 and MCOM 207
Semester Offered:
  • Fall
  • Spring


MCOM 345. Visual Storytelling in Journalism

Credits: View Details
Description: Principles and techniques of visual storytelling and photojournalism with hands-on practice.
Prerequisites: MCOM 200 and MCOM 203 and MCOM 340, or permission of the instructor
Semester Offered: DEMAND


MCOM 350. Multimedia Newswriting and Producing

Credits: 4 View Details
Description: Experience in producing, news writing, assignment editing, and news crew supervision. Lab. 4 Cr. F, S.
Prerequisites: MCOM 200 and MCOM 203 and MCOM 207 and MCOM 340, or permission of instructor.
Semester Offered:
  • Fall
  • Spring


MCOM 360. Strategic Communications Research

Credits: 3 View Details
Description: Advertising and public relations research methods. Quantitative and qualitative research methods. Data analysis for strategic communication situations.
Prerequisites: MCOM 200 and MCOM 260
Semester Offered:
  • Fall
  • Spring


MCOM 365. Strategic Communications Layout and Design

Credits: 3 View Details
Description: Layout, design and editing of projects in advertising and public relations settings. Hands-on skills for layout and design assignments and projects.
Prerequisites: MCOM 200, MCOM 207 or permission of instructor.
Semester Offered:
  • Fall
  • Spring


MCOM 370. Social Media Communications

Credits: View Details
Description: Developing and implementing a social media strategy for private, governmental and nonprofit organizations and measuring its effectiveness. Ethical considerations and new technologies and tactics in social media.
Prerequisites: MCOM 200 and MCOM 260, or permission of the instructor
Semester Offered:
  • Fall
  • Spring


MCOM 375. Writing for Strategic Communications

Credits: View Details
Description: Development of professional-level writing skills for strategic communications professionals. Using different storytelling approaches for particular audiences and media.
Prerequisites: MCOM 200 and MCOM 203 and MCOM 260.
Semester Offered:
  • Fall
  • Spring


MCOM 380. Media Strategy and Planning

Credits: View Details
Description: Strategies and techniques required to effectively plan, select and buy advertising messages in the mass media.
Prerequisites: MCOM 200 and MCOM 260.
Semester Offered: DEMAND


MCOM 385. Strategic Communications Advanced Creatives

Credits: 3 View Details
Description: Creative elements of advertising copywriting, research, layout and design, and development of creative advertising messages in strategic communications settings.
Prerequisites: MCOM 200 and MCOM 207 and MCOM 365 or instructor permission.
Semester Offered: DEMAND


MCOM 400. Ethics, Media Impact and Society

Credits: View Details
Description: Ethical issues confronting the field of Mass Communications and the impact and functions of the mass media in a diverse society.
Prerequisites: MCOM 200
Semester Offered:
  • Fall
  • Spring


MCOM 414. Special Topics in Mass Communications

Credits: 1-3 View Details
Description: Lecture, readings, research and discussions on selected topics. Majors/minors only. Junior/senior standing. 1-3 Cr. May be repeated with different topics. Maximum 6 Cr.
Semester Offered: DEMAND






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